SOCIAL MEDIA STRATEGY
of people donated to an organization because they read a story via social media
of people attend or participate in charitable events in their community because of social media
of peer-to-peer fundraising donations are referred directly from Facebook
of people “unliked” a nonprofit on Facebook because it only posted about donating
of people who engage with nonprofits on social media end up taking some sort of action
Is your social media engaging donors and volunteers? It should be. A strong social media strategy is the best way to make sure they're engaging with you beyond the "like". My social media services include:
Social media marketing strategy: Do you have a social media budget or need to create one? I can assess your needs, outline opportunities, and offer actions for long-term social media success.
Software recommendations: I'll recommend tools to track performance, find opportunities, and management your social media.
Social media audit: This audit analyzes your presence across all social networks and offers a strategy for ways to improve it.
Competitive analysis: Is your competition doing an incredible job with their social media and programming? I’ll identify their tactics and action alerts that you can start implementing to increase engagement with your organization.
Social profile creation: I'll identify social networks where you should be engaging your audience on (and possibly discontinue non-engaging accounts). I'll also help you create new social media profiles.